(How to Supercharge Fundraising!)
Let's Create Clear and Compelling Messages, Engage Your Board, and Focus on what Brings Results.
By NANCY RIEVES, Ed.D.
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When you get good at creating clear and compelling messages, you draw in your donors. They will then answer your call to action because they understand what you do and what impact you are making.
Engaged boards are critical to your success as a nonprofit leader. Board members provide an expertise that you likely don’t have. And they have their pulse on and connections in the community.
Studies show that, on average, over 88% of all funds come from just 12% of donors. That 12% are your major donors. It’s a given why you must dedicate time to securing major gifts.
Here's something you might not know.
Most fundraisers don’t know how, haven’t committed, or don’t realize how easy it is to raise money, especially with major gifts.
Nonprofit leaders are making fatal fundraising mistakes. I know this because I am witnessing it.
There are three critical areas holding fundraisers back from raising money for their organization. You want to get these right so you can raise more money.
When you get these right, you will start to see the money flow!
This FREE Masterclass was created just for you!
Maybe you need a foundational understanding of fundraising.
Maybe you want to advance your fundraising career.
Or having been in fundraising for a while, maybe you feel you are in a rut.
Whether you are stuck or struggling . . .
I can help you!
Join me in the Masterclass to finally learn what it takes to raise money for your organization.
Hi! I am Nancy Rieves, your fundraising coach.
I did not plan to be a fundraiser. I fell into it like many of you!
While teaching leadership, marketing and business classes at a community college, the president asked if I would oversee the college foundation. I declined. I did not like asking people for money, not even for my daughter’s girl scout cookie sales! It was after the president asked me a third time that I considered the role.
After some time and training, I understood fundraising in a whole new light. It was not about me – it was about being a conduit for those who have the capacity to give and want to make a difference. It was about solving problems.
I completed my doctorate studies focusing my dissertation work on analyzing fundraising activities. My biggest discovery from my research was revealing — too many nonprofits focus on event fundraising that results in little net revenue. This discovery led to my emphasis on major gift fundraising.
After overseeing the college foundation and fundraising for a museum, I embarked on a journey to launch a new foundation. After securing the 501 (c)(3) status, I slowly hired a staff to oversee annual, alumni, corporate, major and legacy giving.
With effective board leadership, we established by-laws and policies for the new foundation. I focused on establishing fundraising processes and building an effective team. This amazing team raised over $16 million dollars and established endowments for many programs.
I knew little about fundraising when I started. However, I knew the importance of meaningful relationships and helping others make a difference that is meaningful to them.
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