Learning to raise money through major gift fundraising is the single most impactful way to raise more money for your organization, crisis or not.

Taking the time to sharpen your skills is time well spent.

Consider the Old Chinese Proverb, The best time to plant a tree was 20 years ago. The second best time is today.

You will spend approximately 15 minutes to watch the recorded videos each week. The videos are short and average about 4-5 minutes each.

The transcripts and audios from the video recordings are provided as an alternative way to take in the information.

You can go at your own pace! No pressure to rush through this course. You have access to it for life -- all of the material is downloadable.

You could spend up to three hours each week implementing what you learn.

That means that the time you spend in the course is the time you spend securing major gifts. Make the process a part of your culture!

Carve out the time. Pause and sharpen your skills.

This course is for beginner and experienced nonprofit leaders alike at small- to medium-sized nonprofits. It is for part-time or full-timers as well as Board members and other volunteers.

Whether you are brand new or have been in the nonprofit world for a while, you need a basic understanding of how fundraising works.

I take you through a step-by-step process in which you will be implementing as we go along. I will (virtually!) hold your hand in the process.

Most fundraisers never commit to learning the basics of fundraising and never get over the fear of asking for money. When you have a system and an understanding of the fundraising process, you will be more confident, comfortable, and successful securing major gifts.

You can’t afford not to take this course!

Your nonprofit needs money NOW to overcome deficits caused by the virus disruption.

Not to mention, this course is an investment in your skills as an executive or development director, board member, or fundraiser. You stand ready to advance the mission of your organization.

If you struggle to make up for the shortfall caused by the virus disruption, know you are playing small, and tired of trying to figure it out on your own, let me be your guide and fundraising coach. You must raise money to overcome your budget gaps to meet program needs.

If you receive one major gift from implementing this process and these strategies, the course pays for itself!

I walk along beside you in this step-by-step implementation process. You don’t get this foundational training anywhere else.

This course is priced for small nonprofits with limited budgets and those making personal investments in themselves.

If your organization does not pay for professional development, you must invest in yourself. Investing in yourself is the fastest way to advance your career. 

This course is the best ROI you will ever find! 

This course is for you! The first step in this course is to identify your ideal major donors. I guide you in creating a Top 100 Prospect List. This working list is very important.

I take you through a step-by-step process in which you will be implementing as we go along. The course is set up so you can take action immediately, as soon as you complete a module.

You build on each step as we go along. You will learn about inspiring donors of your great work, discovering your donors’ passions, engaging your donors in meaningful way, inviting them to invest, and then making them feel good about their investment so they will stick around and give more.

The course officially starts on Monday, May 18. Early that morning and each Monday following for a total of seven weeks, you will receive access to new material. The course is set up in seven modules and designed in a step by step fashion. Each lesson builds upon the other.

Bonuses are available when you register. These bonuses are critical to your fundraising success.

The material is offered in audio and video format. You can download the templates, samples, and scripts to have forever.  You will have online access to this platform for one year.  

The Ultimate Guide to Major Gift Fundraising is a foundational, step-by-step, implementation program for nonprofit leaders who are ready and committed to learning or receiving a refresher on major gift fundraising.

By the end of 21 days, you'll have access to bonuses as well as completed three modules. 

Meaning, you'll learn why people give, learn the donor giving path, and identify your ideal major donors.

If you don't feel totally confident and motivated to learn about major gift fundraising (and your ability to launch and implement it like you want), simply contact us, show us you've put in the work, and we'll refund your investment. 

Of course!

When you enroll, you’ll receive access to: The FULL Your Ultimate Guide to Major Gift Fundraising Program with access to all seven modules, templates, samples, worksheets, and other tools you need to raise more money with confidence and ease.

The course is delivered over seven weeks by video and audio. If you prefer, you can digest the material by reading the script or using it to follow along.

You also receive a number of highly valuable bonuses:

Bonus #1: Your Guide to Creating Clear and Compelling Messages

Before you begin any fundraising, especially major gifts, you must craft clear and compelling messages, for both speaking or writing. Whether your nonprofit’s name reflects who you are or not, there are four aspects to incorporate in each message. You want to draw donors in to help solve the problem/address the need and help make a difference. This guide walks you through the process to craft a clear and compelling message.

Bonus #2:  Private, Members Only Facebook Group for 7 weeks of Community & Accountability. This will be a highly focused group of nonprofit leaders, like you, who will provide support to obstacles you may have in your major gift fundraising journey.

Bonus #3: Weekly Live Q&A Sessions with Nancy for Troubleshooting & Clarity. This will be your favorite bonuses to make sure you’re staying on track and generating momentum throughout the ENTIRE Program.

We live in a generous society -- crisis or not. Know where to focus your attention and streamline your efforts. Learn the donor giving path as your framework to major gift fundraising.

Highlights:

Lesson 1: Generosity is Flowing

Lesson 2: Why People Give

Lesson 3: The Donor Giving Path

You must have a system in place to be successful with major gift fundraising. Your system starts by identifying your ideal major donors. You will learn the criteria for identifying ideal major donors.

Highlights:

Lesson 1: 3-Point Checklist for Identifying Your Ideal Major Donors

Lesson 2: Love the Donors You Have

Lesson 3: Retrieve Lapsed and Event Donors

Lesson 4: Identify New Donors

A communication plan is the foundation and beginning of forming relationships. You will learn critical communication strategies in crafting your messages and how to capture and tell great stories.

Highlights:

Lesson 1: Developing a Communication Plan

Lesson 2: Developing 4 Key Communication Strategies

Lesson 3: Informing and Inspiring through Storytelling

You will learn why your donors contribute to your organization and uncover your donors' interests and passions. This allows you to create messaging and requests that resonate with your donors.

Highlights:

Lesson 1: Know Why It’s Important to Uncover your Donors’ VIP

Lesson 2: Schedule Donor Validation Visits

Lesson 3: Questions and Phrases for Donor Validation Visits

You will learn four secrets to deepening the relationship with your donors and create your cultivation plan. You will identify how you are going to engage with your donors at a deeper level.

Highlights:

Lesson 1: Identifying Your Organizational Needs and Opportunities

Lesson 2: Deepening the Relationships with Your Major Donors

Lesson 3: Creating a Cultivation Plan

You are ready to ask your donors to invest in your nonprofit, particularly a program near and dear to their hearts. You have exposed them to opportunities and needs. They would be honored to give!

Highlights:

Lesson 1: How you Know you are Ready to Make an Ask

Lesson 2: The 10 Steps when Asking for a Gift

Lesson 3: 16 Essentials in Preparation of Ask Visits

Stewarding a donor is one of the most important parts of the whole donor giving path. Stewardship is how you make the donor feel. It’s letting them know how much you appreciate them and their gift. 

Highlights:

Lesson 1: 4 Most Critical Strategies in Stewardship

Lesson 2: The Stewardship Plan and Matrix