Raise More Money Through Major Gift Fundraising.
Confidently
Without the overwhelm, worry of cutting programs, dreaded hamster wheel, and fear of failing.
If you’re an Executive Director/CEO or Director of Development of a small nonprofit looking to raise more money without spending more time at the office, then you already know that you need to focus your efforts on raising more money through major gifts.
I’ll spare you the speech! No need to be beat this in the ground or assure you of something that you already know about fundraising. After all, you probably already know that becoming successful with securing major gifts is the key to reaching your fundraising goals, meeting budget, impacting more lives, changing the landscape, and advancing your mission beyond your wildest dreams.
You’ve probably also heard that charitable giving in the US recently reached a record $410 billion! You want to be the recipient of those gifts!
HERE'S WHAT YOU
MIGHT NOT KNOW
It's great that you receive funds from annual giving, fundraising events, memberships, sales, etc. To raise significant dollars, you must build a fundraising system to raise money through major gifts.
Having a ROADMAP focusing on major gifts will help you:
-
Raise More Money Than You Ever Thought Possible
Knock fundraising out of the park. Never have to worry about cutting programs or staff. Consistently generate revenue year after year. -
Establish a Fundraising System, and Work the System
Establish a framework to identify, cultivate, secure, and steward major donors. Know exactly what you should be doing next to secure that next big gift. -
Know How to Identify Your Ideal Major Donors
Implement the 3-point checklist to donor identification. Always have major donor prospects in your pipeline. -
Know Exactly When and How to ask a Major Donor for a Gift
Become confident, comfortable, and successful when asking a major donor for a gift. Know how to deepen your relationships so donors are waiting for you to ask them for a gift. -
Focus on What Will Bring You Results
Focus your attention on donors who are eager to support your work. Streamline and target your efforts so you know exactly where to spend your time. Stop relying on the next big event to help you meet your budget.
Even though the reasons to focus on major gift fundraising is a complete no-brainer, implementing a new or overhauling an old system requires guidance -- the reason this course was created.
Are You Thinking Major Gift Fundraising?
Awesome.
But where the heck do I start?
Perhaps as a new opportunity or at a courageous moment, you made the commitment or agreed to learn, create, or rethink major gift fundraising at your nonprofit.
You identified major gift fundraising goals, bought a comprehensive book on major gift fundraising, picked up ideas from on-line forums, spent hours in a Facebook group, and maybe even outlined a few strategies from your readings.
Being super committed, maybe you even invested in attending a costly fundraising conference, assuring yourself that you’d share all the take-aways with staff and implement them as soon as you returned.
Even with the best intentions, many fundraisers end up focusing on time-consuming, small revenue-generating events, or $100 donations, allowing larger funding opportunities to pass them by.
Here's why most nonprofit leaders don't focus efforts on major gift fundraising
Without a clear understanding of fundraising and a working system, most nonprofit leaders lose their way and never focus on the "right" donors -- those who have the means to give, are passionate about your organization, and want to make a difference.
Nonprofit leaders fall victim to safe routines, time-eating meetings, unread emails, or lack of clarity over exactly what to do next to bring in major gifts.
Here's where you can WIN:
As an already busy nonprofit leader juggling internal meetings, event deadlines, conversations, you don't have an extra second in your schedule.
That's why focusing on major gifts is one thing you must get right.
You must know, there are actually VERY FEW people out there doing it right.
Which means . . .
You're not too late to become that fundraising machine that brings in happy, engaged, and grateful donors.
You can begin immediately identifying your ideal major donor, learning their passions, securing their support, and loving them so they keep coming back!
That is. . . if you are determined to avoid those same deadly mistakes that other nonprofit leaders make. Not having a system and processes in place to secure major gifts.
The 5 Reasons Why Nonprofit Leaders
are Not Successfully Securing Major Gifts
Reason 1
Never Identified Ideal Major Donors
Identifying ideal major donors is not particularly hard. There are steps to take to build a working prospect list. Questions are swirling -- where to start, how to pull lists together, how many names are manageable, etc. These are some of the many questions to answer along the way.
Most fundraisers feel lost when they think of having to identify major donors. It doesn’t have to be that way. Your donor prospect list is incredibly important that, when created right, sets you on the path to engaging and securing major gifts.
Reason 2
Failed to Inform and Inspire Donors
Informing potential donors about the impact of your work is the foundation of great relationship-building. There are tried-and-true strategies to follow to capture your donors’ attention.
Building a communication plan to follow will allow you to stay on track and inspire donors to learn more about your great works. You want to identify touchpoint opportunities so you are constantly reminding people of why you exist.
Reason 3
Never Uncovered Donors' Values, Interests, and Passions
All donors are different. And they give for a variety of reasons. Most leaders don’t take the time to understand why their donors contribute to their organization – know their donors' values, interests, and passions.
It’s incredible easy to discover what inspires, motivates, and pulls at the heart string of a donor. When you know the questions to ask and the phases to watch for, learning about donors will become second nature.
Reason 4
Never Felt Ready to Make the Ask
Often nonprofit leaders engage with potential donors, but stop short when asking for their support. It’s understandable. We fear that dreaded “no” for an answer.
There are steps to take to ensure you have done everything you possibly can to garner a positive response for a donor ask. It is then up to the donor. We don’t want to deny someone an opportunity to support a program near and dear to their hearts. It would be a tragedy not to ask your donors to invest in your nonprofit.
Reason 5
Failed to Steward Donors Effectively, or Not at All
It’s a big mistake to celebrate a gift when it arrives and fail to appropriately thank the donor.
The donor giving process does not end with the donor making a gift. Stewarding a donor is one of the most important and best parts of the whole donor giving path.
Identify strategies to retain and increase donor giving is immensely important. When done right, your supporters will return year after year and increase their giving over time.
Well...I'm going to let you in on
A LITTLE SECRET
Even though you feel you don't have an ounce of energy left in you or an inch to spare, you can easily implement a system to secure major gifts that will serve you well forever.
Once you understand and implement a process based on the donor giving path, it will become second-nature to you. It becomes routine and part of your organization's culture.
It's time to remove that overwhelm feeling and implement a proven step-by-step process that you know works.
And that's what I'd LOVE to show you how to create!
"Nancy was super helpful in providing a roadmap toward effective development for the Fab Foundation. She is a great model as a CEO and gave me confidence as I explored fundraising opportunities and learned the language of development."
Sherry Lassiter, Executive Director of The Fab Foundation
Nancy is more about results than she is about advice. She is a delightful person, very authentic in how she builds relationships. I believe anyone working with Nancy will gain confidence and enthusiasm for their cause.
Nancy is genuinely interested in the success of the people and the projects she chooses.
April Benetollo, Executive Director of Momentum
Introducing
THE ULTIMATE GUIDE TO MAJOR GIFT FUNDRAISING
A ROADMAP TO MAXIMIZE AND SUSTAIN MAJOR GIFT FUNDRAISING FROM START TO FINISH.
Full participation in Fundraising Maximized: Your Ultimate Guide to Major Gift Fundraising is applicable for 21.00 points
After being in the trenches, successfully raising millions, and coaching nonprofits, I developed an online, step-by-step, major gifts fundraising implementation program.
It serves as the base of how to secure major gifts. It walks you through the fundraising process from start to finish.
It’s a roadmap broken into bite size chunks, so you can implement immediately and take action as you go through seven modules in seven weeks.
Your Ultimate Guide to Major Gift Fundraising is not just another course; It's a roadmap to raise more money with actionable, step-by-step guidance.
Your Ultimate Guide to Major Gift Fundraising is the ONLY program of its kind that will guide you to …
1. Identify a List of Ideal Major Donors
2. Inform and Inspire Your Donors
3. Identify Your Donors' Values, Interests, and Passions
4. Deepen Your Relationships with Your Donors
5. Steward Your Donors Effectively
So if you’re ready to raise money through major gift funding to avoid cutting programs and budgets,
Here's how we'll help you get here:
MODULE 1: Being a Recipient of Abundance
Generosity is flowing, and you don’t want to miss an opportunity to introduce the “right” people to your organization’s work.
You will understand why people give to charities and that you have a very important role to play.
You will learn the path to acquiring major donors. You will focus on the quality of each relationship. This system is the basis of the course over the next weeks.
Module Highlights:
- Generosity and Abundance
- Why People Give
- The Donor Giving Path
MODULE 2: Identifying Your Top 100 Ideal Major Donors
If you are not raising money like you feel you should, the problem is not you. The problem is you don’t have a system or a system in place that works.
Your system starts by identifying your ideal major donors. You will learn t the criteria for identifying ideal major donors.
Module Highlights:.
- 3-Point Checklist for Identifying Ideal Major Donors
- Love the Donors You Have
- Retrieve Lapsed and Event Donors
- Identify New Donors
MODULE 3: Informing and Inspiring Major Donors
A communication plan is the foundation of great relationship-building for any organization. It is the beginning of forming relationships.
You will learn four critical communication strategies as you craft your messages to your current and potential donors.
You will learn how to capture and tell stories, so supporters understand the impact of their dollars.
Module Highlights:.
- Developing a Communication Plan
- Developing 4 Key Communication Strategies
- Informing and Inspiring through Storytelling
MODULE 4: Discovering Donors' Values, Interests, and Passions (VIP)
It's time to begin to engage in meaningful conversations with your donors!
You will learn why your donors contribute to your organization and uncover your donors' interests and passions. This allows you to create messaging and requests that resonate with your donors.
Module Highlights:
- Know Why to Uncover Donors' VIP
- Schedule Donor Validation Visits
- Questions & Phrases for Donor Visits
MODULE 5: Involving, Engaging, & Deepening Relationships
It's important that you are clear on your organization’s needs and opportunities. With that knowledge, you stand ready to match your donors’ passions and interests with your own organization's opportunities for growth.
You will learn four secrets to deepening the relationship with your donors and create your cultivation plan. This is a fun part! You will identify how you are going to engage with your donors at a deeper level.
Module Highlights:
- Identifying Your Organizational Needs & Opportunities
- Deepening Relationships with Donors
- Creating a Cultivation Plan
MODULE 6: Inviting Donors to Invest
At this point along the donor giving path, it would be a disservice not to ask your donors to invest in your nonprofit, particularly a program near and dear to their hearts.
They would be honored to support efforts that you have exposed them to. You are ready to ask them for their support!
Module Highlights:
- How You Know You are Ready to Make an Ask
- The 10 Steps When Making an Ask
- 16 Essentials in Preparation of Donor Ask Visits
MODULE 7: Stewarding Donors: It's How You Make Them Feel
The donor giving process does not end with the donor giving a gift. Actually, stewarding a donor is one of the most important parts of the whole donor giving path.
Stewardship is how you make the donor feel. It’s letting them know how much you appreciate them and their gift. It’s saying thank you. Saying thank you is the first step in securing the next gift.
Stewardship is central to great fundraising.
Module Highlights:
- 4 Most Critical Strategies in Stewardship
- The Stewardship Plan & Matrix
BONUS 1
Your Guide to Creating Clear and Compelling Messages
Before you begin any fundraising, especially major gifts, you must craft clear and compelling messages, for both speaking or writing. Whether your nonprofit’s name reflects who you are or not, there are four aspects to incorporate in each message. You want to draw donors in to help solve the problem/address need and help make a difference. This guide walks you through the process to craft a clear and compelling message.
BONUS 2
Workbook: Step-by-Step Guide to Engage Board Members in the Donor Giving Path
After you complete the course, you will have a board workbook that aligns with this course material. Use it at a board retreat or in segments at board meetings to educate and engage your board in the donor giving journey. It will guide you through the phases of the donor giving path you will have just covered in this course and also why people give and attributes of effective board leadership.
BONUS 3
Your Donor Visit Checklist
Once you have set the meeting with the donor, you want to be well prepared and envision how the meeting will go. Consider who will be joining you on the visit, what needs and opportunities exist for the organization that match the donor’s interest, what is the ask amount, among other items on the checklist. Use this checklist as a guide as you think through your donor visits. The more prepared you are, the more comfortable you will be in making an ask.
BONUS 4 (VIP Insider Only)
Private, Members Only Facebook Group for 8 Weeks of Community & Accountability
This will be a highly focused group of nonprofit leaders, like you, who will provide support to every obstacle you have in your major gift fundraising journey.
Highlights:
- Garner collective knowledge, experience and insight from accomplished fundraisers.
- Quickly troubleshoot any little (or big) challenge you encounter so you don't feel alone.
- Get feedback on plans and processes before they are implemented to increase success.
- Form valuable friendships that lead to career opportunities or guidance in growth.
BONUS 5 (VIP Insider Only)
Weekly Live Q&A Sessions with Nancy for Troubleshooting & Clarity
This will be your favorite bonus to make sure you’re staying on track and generating momentum throughout the ENTIRE Program.
- Every week, for eight weeks, I’ll be hopping into our private Facebook Group for a live video Q&A session.
- On these calls, I’ll be holding a Q&A for you to ask questions and get clear on any challenges from the previous week’s material.
- Students who stay on track and COMPLETE the program are in the best possible position to get amazing fundraising results.
Every session is recorded so you can watch later at your convenience.
The Ultimate Guarantee
The Ultimate Guide to Major Gift Fundraising is a foundational, step-by-step, implementation program for nonprofit leaders who are ready and committed to launching or revamping their major gift fundraising.
Now here's the kicker,
By the end of 21 days, you'll have access to bonuses as well as completed three modules.
Meaning, you'll learn why people give, learn the donor giving path, and identify your ideal major donors.
If you don't feel totally confident and motivated to rethink major gift fundraising (and your ability to launch and implement it like you want), simply contact us, show us you've put in the work, and we'll refund your investment. Full details here.
OPTION 1:
Here’s what you’re getting when you enroll today:
Your Ultimate Guide - $997 Value
- Bonus 1: Guide to Creating Compelling Messages - $397 Value
- Bonus 2: Board Engagement Workbook - $397 Value
- Bonus 3: Your Donor Visit Checklist - $197 Value
Total Value: $1,988 when you add it all up!
When you enroll today, you’ll get access to everything for just:
Independent Study
Your Ultimate Guide to Major Gift Fundraising
$1,988
$497
Frequently Asked Questions
What people asked before signing up for Your Ultimate Guide to Major Gift Fundraising. (Click the question to view the answers!)
You will spend approximately 15 minutes to watch the recorded videos each week. The videos are short and average about 5 minutes each.
Scripts and audios from the video recordings are provided as an alternative way to digest the information. There are 14 exercises for you to complete in the entire course. Each one builds on the other. It is very important that you complete the exercises to get the most from this course and get you the fundraising results you desire!
You could spend up to 4 hours each week implementing what you learn.
The time you spend in the course should be transitioned to the time you spend securing major gifts. Make the process a part of your culture.
This course is for beginner and seasoned nonprofit leaders alike at small- to medium-sized nonprofits. It is for part-time or full-time staff as well as Board members and other volunteers.
Whatever your position, you are committed to launch or revamp your current way of securing major gifts.
This is for those who are struggling to get a system in place to bring results or those who want to implement a proven system from the start.
You can’t afford not to take this course!
This course is an investment in your skills as a nonprofit leader so you can advance the mission of your organization. If you receive one major gift from implementing this process and these strategies, the course pays for itself!
Conferences are of great value, but the conference fees and travel costs have skyrocketed. I walk along beside you in this step-by-step implementation process. You don’t get this foundational training at a conference or anywhere else.
This course is priced for small nonprofits with limited budgets. This course is the best ROI you will ever find!
This course is for you! The first step in this course is to identify your ideal major donors. I guide you in creating a Top 100 Prospect List. This working list is very important.
I take you through a step-by-step process in major gift fundraising in which you will be implementing as we go along. The course is set up so you can take action immediately, as soon as you complete a module. I will (virtually!) hold your hand in the process.
You build on each step as we go along. You will learn about inspiring donors of your great work, discovering your donors’ passions, engaging your donors in meaningful way, inviting them to invest, and then making them feel good about their investment so they will stick around and give more.
The course officially starts on Monday, June 24th. Early that morning and each Monday following for a total of seven weeks, you will receive access to new material. The course is set up in seven modules and designed in a step by step fashion. Each lesson builds upon the other. Several bonuses are available when you register. One is available at the completion of the course.
The material is offered in audio and video format. You can download the templates, samples, and script to have forever. You will have online access for one year.
The Ultimate Guide to Major Gift Fundraising is a foundational, step-by-step, implementation program for nonprofit leaders who are ready and committed to launching or revamping their major gift fundraising.
By the end of 21 days, you'll have access to bonuses as well as completed three modules.
Meaning, you'll learn why people give, learn the donor giving path, and identify your ideal major donors.
If you don't feel totally confident and motivated to rethink major gift fundraising (and your ability to launch and implement it like you want), simply contact us, show us you've put in the work, and we'll refund your investment.
Of course!
When you enroll, you’ll receive access to: The FULL Your Ultimate Guide to Major Gift Fundraising Program with access to all seven modules, templates, samples, worksheets, and other tools you need to raise more money with confidence and ease.
The course is delivered in seven weeks by video and audio. If you prefer, you can digest the material by reading the script or using it to follow along.
You also receive a number of highly valuable bonuses:
Bonus #1: Your Guide to Creating Clear and Compelling Messages
Before you begin any fundraising, especially major gifts, you must craft clear and compelling messages, for both speaking or writing. Whether your nonprofit’s name reflects who you are or not, there are four aspects to incorporate in each message. You want to draw donors in to help solve the problem/address need and help make a difference. This guide walks you through the process to craft a clear and compelling message.
Bonus #2: Workbook: Step-by-Step Guide to Engage Board Members in the Donor Giving Path
After you complete the course, you will have a board workbook that aligns with this course material. Use it at a board retreat or in segments at board meetings to educate and engage your board in the donor giving journey. It will guide you through not only the phases of the donor giving path you will have just covered in this course but also why people give and attributes of effective board leadership.
Bonus #3: Your Donor Visit Checklist
Once you have set the meeting with the donor, you want to be well prepared and envision how the meeting will go. Consider who will be joining you on the visit, what needs and opportunities exist for the organization that match the donor’s interest, what is the ask amount, among other items on the checklist. Use this checklist as a guide as you think through your donor visits. The more prepared you are, the more comfortable you will be in making an ask.
Bonus #4: (VIP Insider Only): Private, Members Only Facebook Group for 8 weeks of Community & Accountability. This will be a highly focused group of nonprofit leaders, like you, who will provide support to every obstacle you have in your major gift fundraising journey.
Bonus #5: (VIP Insider Only): Weekly Live Q&A Sessions with Nancy for Troubleshooting & Clarity. This will be your favorite bonuses to make sure you’re staying on track and generating momentum throughout the ENTIRE Program.
OPTION 2:
Here’s what you’re getting when you enroll today:
Your COMPLETE Ultimate Guide (VIP Insider) - $1,988 Value
- Bonus 1: Exclusive Access to Private Facebook Group - $197 Value
- Bonus 2: Eight Weekly Live Q&A Sessions - $997 Value
Total Value: $3,182 when you add it all up!
BUT when you enroll today, you’ll get access to everything for just:
OPTION 1
Your COMPLETE Ultimate Guide (VIP Insider) Economy
Two (2) Installment or Monthly Payments of
$498.50
OR
OPTION 2
Your COMPLETE Ultimate Guide (VIP Insider)
One-Time Payment of
$3,182
$997
Your Ultimate Guide to Major Gift Fundraising is PERFECT for you if…
- You are tired of scrambling to meet budget, and you are committed to doing something different so you can raise more money for your organization.
- You know that major gift fundraising is your next big “must” move for your organization, one that allows you to impact more lives or transform your community. You just need guidance on how to get a system in place to make things happen.
- You are tired of reading announcements of other nonprofits raising significant dollars while you struggle to meet operational needs or launch new, desperately needed programs. You want to avoid costly mistakes when it comes to major gift fundraising.
- You enjoy learning at your own pace, through on-demand offerings, and at times convenient for you. You are ready to roll up your sleeves and do the work. In fact, you're excited knowing that every action you take brings you one step closer to raising more money.
- You are ready to zero in and focus FULLY on learning major gifts fundraising over the next seven weeks. You like the idea of having a roadmap, a step-by-step approach to implementing as you go.
- You have a gap in your experience and you feel you need a basic understanding of how to raise money through major gifts.
- You are new to fundraising and want to make sure you learn the basics in the way that you connect with people as human beings and not approach them as money machines.
- You have the passion for what you do but you are not confident, comfortable, and as knowledgeable about major gift fundraising as you know you could be.
If you said “Yes” to at least 3 of the above, I can’t wait to meet you inside Your Ultimate Guide to Major Gift Fundraising!
Your Ultimate Guide to Major Gift Fundraising
- Option 1: Your Ultimate Guide - $497
- Option 2: Your COMPLETE Ultimate Guide (VIP Insider) - $997
ENROLL NOW!
When you enroll today, you’ll receive access to everything at these amazing prices!
OPTION 1
Your Ultimate Guide (Independent Study)
One-Time Payment of
$1,988
$497
OR
OPTION 2
Your COMPLETE Ultimate Guide (VIP Insider)
One-Time Payment of
$3,182
$997
If Your Enroll Now, You Get a Fast-Action, Limited-Time BONUS, Exclusive to Masterclass Attendees Only!
From June 14 to 20, 2019, You get my $149-Value FREEBIE Checklist: 13 Qualities Every Fundraising Leader Must Master. Don't Miss Out on this essential checklist, as this won't be available after the masterclass!
Fast Action Bonus: 13 Qualities Every Fundraising Leader Must Master
Watch a REPLAY of My Masterclass
You JUST MISSED my masterclass and my Fast-Action Bonus! This was available until the 20th of June. No worries, you still have access to Enroll in my value-packed course: Your Ultimate Guide.
Pricing Options
Independent Study
$497
One-Time Payment
Your Ultimate Guide Program (Valued at $997)
Bonus #1: Your Guide to Clear and Compelling Messages (Valued at $397)
Bonus #2: Step-by-Step Guide to Engage Board Members in the Donor Giving Cycle (Valued at $397)
Bonus #3: Your Donor Visit Checklist (Valued at $197)
or a Total Value of $1,988 but Priced at Only $497!
PLUS Fast-Action Bonus:
13 Qualities Every Fundraising Leader Must Master (Valued at $149)
VIP Insider
$997
One-Time Payment
Your Complete Ultimate Guide Program - VIP Insider (Valued at $1,988)
Bonus #1: Private, Members-only Facebook Group: Major Gift Insiders (Valued at $197)
Bonus #2: Weekly Live Q&A Sessions. Ask Nancy Anything for 8 Exclusive Weeks! (Valued at $997)
or a Total Value of $3,182 but Priced at Only $997!
PLUS Fast-Action Bonus:
13 Qualities Every Fundraising Leader Must Master (Valued at $149)
VIP Insider Economy
$997
2 Payments of $498.50
The Complete Ultimate Guide Program-VIP Insider (Valued at $1,988)
Bonus #1: Private, Members-only Facebook Group: Major Gift Insiders (Valued at $197)
Bonus #2: Weekly Live Q&A Sessions. Ask Nancy Anything for 8 Exclusive Weeks! (Valued at $997)
or a Total Value of $3,182 but made affordable in 2 installments of $498.50 for the full amount of $997!
NO Fast-Action Bonus
Fast-Action Bonus is only available to Masterclass one-time purchases only.
Classes Start Week of 24th of June 2019
We are in this together! Once you've enrolled, you'll see Your Ultimate Guide and Bonuses in your Main Library and will gain access to the week by week Modules by the 24th of June. See you there!
