Are you Ready to Advance Your Fundraising Career and Raise More Money?
Start wIth your FREE Major Gift Fundraising Plan TEMPLATE.
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Remove the overwhelm, focus on what brings results, and raise more money!
Receive your Free TEMPLATE and weekly insights direct to your inbox.
What is holding you back from advancing your career and raising more money?
Introducing
Your Ultimate Guide to Major Gift Fundraising
Registration opens September 25, 2019.
Raise More Money . . . Confidently, Comfortably, and with Success.
If you're a development director of fundraiser of a small nonprofit who can't get traction on raising more money, stays overwhelmed, and feels you are playing small, then you already know you need major gift fundraising working for you.
You probably already know that becoming successful with major gift fundraising is the key to reaching your fundraising goals and advancing your mission and career beyond your wildest dreams.
You’ve probably also heard that donors today are more selective and much savvier in their charitable giving. With that, giving in the US continues to exceed a record $400 billion each year! I want you to be the recipient of those gifts!
HERE'S WHAT YOU
MIGHT NOT KNOW
To raise significant dollars, you must build a reliable fundraising system.
Does your organization have such a fundraising plan or framework in place? You have the power to shift your fundraising efforts from status quo to smart by increasing your major gift funding. All it takes from you is a shift in mindset, a dedication to change, and, of course, . . .
YOU NEED A ROADMAP.
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Raise More Money Than You Ever Thought Possible
Knock fundraising out of the park. Consistently generate revenue year after year. Set yourself up for your next position in your fundraising career journey. -
Establish a Fundraising System, and WORK the System
Establish a framework to identify, cultivate, secure, and steward major donors. Know exactly what you should be doing next to secure that next big gift. -
Know How to Identify Your Ideal Major Donors
Implement the 3-point checklist to donor identification. Always have major donor prospects in your pipeline. -
Know Exactly When and How to ask a Major Donor for a Gift
Become confident, comfortable, and successful when asking a major donor for a gift. Know how to deepen your relationships so donors are waiting for you to ask them for a gift. -
Focus on What Will Bring You Results; Eliminate or Capitalize on Event Fundraising
Focus your attention on donors who are eager to support your work. Streamline and target your efforts so you know exactly where to spend your time. Capitalize or stop relying on the next big event to help you meet your budget.
Most fundraisers don't know how, haven't committed, or don't realize how easy it is to raise money through major gift fundraising.
That’s why this course was created!
It will streamline your fundraising process and shorten your learning curve.
You know that major gift fundraising is the next step for you.
"But where the heck do I start?"
You start with a commitment to yourself.
Look at your track record. Look at all the things that you have accomplished to get you to this point. You are capable and have proven to yourself that you are resourceful. You know how to figure things out.
Know that you can do this.
No more telling yourself “I’m not good enough,” “I’m not ready,” or “I don’t have time to learn new skills.”
I will guide you every step of the way and virtually hold your hand.
I will get you on the right path to raising more money and advancing your career.
The 3 Biggest Reasons Why Development Directors and Fundraisers Are Not Successful in Securing Major Gifts
Reason 1
Never Discovered Donors' Values, Interests, and Passions
All donors are different. And they give for a variety of reasons. Most leaders don’t take the time to understand why their donors contribute to their organization – never uncover their donors' values, interests, and passions.
It’s incredible easy to discover what inspires, motivates, and pulls at the heart string of a donor. When you know the questions to ask and the phases to watch for, learning about donors will become second nature.
Reason 2
Feared and Never Felt Ready Asking for a Major Gift
Often nonprofit leaders engage with potential donors, but stop short when asking for their support. It’s understandable. We fear that dreaded “no” for an answer. It's natural to fear rejection.
There are steps to take to ensure you have done everything you possibly can to garner a positive response from a donor ask. It is then up to the donor. We don’t want to deny someone an opportunity to support a program near and dear to their hearts. At that point, It would be a tragedy not to ask a cultivated individual to invest in your nonprofit.
Reason 3
Failed to Steward Donors Effectively, or Not at All
It’s a big mistake to celebrate a gift when it arrives and fail to appropriately thank the donor.
The donor giving process does not end with the donor making a gift. Stewarding a donor is one of the most important and best parts of the whole donor giving path.
Identify strategies to retain and increase donor giving is immensely important. When done right, your supporters will return year after year and increase their giving over time.
Well...I'm going to let you in on
A LITTLE SECRET
Even though you feel you don't have an ounce of energy left in you or an inch to spare, you can easily implement a fundraising system to secure major gifts.
Once you understand and implement a process based on the donor giving path, it will serve you well throughout your career and become second-nature to you.
It's time to remove that overwhelm feeling and implement a proven step-by-step process that you know works.
And that's what I'd LOVE to show you how to create!
My biggest success is feeling more confident in what I’m doing. I’m not dreading the asks anymore. I know I will get better the more I practice, but this course helped me build a good foundation to start our major gifts program.
Candice Lee, Director of Development
Advancing Sight
Nancy is more about results than she is about advice. She is a delightful person, very authentic in how she builds relationships. I believe anyone working with Nancy will gain confidence and enthusiasm for their cause.
Nancy is genuinely interested in the success of the people and the projects she chooses.
April Benetollo, Executive Director of Momentum
Introducing
THE ULTIMATE GUIDE TO MAJOR GIFT FUNDRAISING
A ROADMAP TO MAXIMIZE AND SUSTAIN MAJOR GIFT FUNDRAISING FROM START TO FINISH.
Full participation in Fundraising Maximized: Your Ultimate Guide to Major Gift Fundraising is applicable for 21.00 points
Are you Ready to Advance Your Fundraising Career and Raise More Money?
Introducing
Your Ultimate Guide to Major Gift Fundraising
Registration opens September 25, 2019.
Remove the overwhelm, focus on what brings results, and raise more money!
Receive your Free Major Gift Fundraising Plan TEMPLATE and weekly insights direct to your inbox.
After being in the fundraising trenches, successfully raising millions, and coaching nonprofits, I developed an online, step-by-step, major gifts fundraising program.
It is designed to remove the overwhelm and for development directors and fundraisers to easily implement.
It is the foundation for major gift fundraising. It walks you through the fundraising process from start to finish.
It’s a roadmap broken into bite size chunks, so you can apply immediately and take action as you go through seven modules in seven weeks.
Your Ultimate Guide to Major Gift Fundraising is not just another course; It's a roadmap to raise more money with actionable, step-by-step guidance.
Your Ultimate Guide to Major Gift Fundraising is the ONLY program of its kind that will guide you to …
1. Identify a list of ideal major donors
2. Better inform and inspire your donors
3. Identify your donors' values, interests, and passions
4. Deepen your relationships with your donors
5. Confidently ask donors for support
6. Steward your donors effectively
. . . and Advance Your Career!
Here’s a sneak peek at what we’ll be covering throughout the course:
MODULE 1: Being a Recipient of Abundance
Highlights:
- Generosity and Abundance
- Why People Give
- The Donor Giving Path
MODULE 2: Identifying Your Top 100 Ideal Major Donors
Highlights:
- 3-Point Checklist for Identifying Ideal Major Donors
- Love the Donors You Have
- Retrieve Lapsed and Event Donors
- Identify New Donors
MODULE 3: Informing and Inspiring Potential Donors
Highlights:
- Developing a Communication Plan
- Developing 4 Key Communication Strategies
- Informing and Inspiring through Storytelling
MODULE 4: Discovering Donors' Values, Interests, and Passions
Highlights:
- Know Why to Uncover Donors' VIP
- Schedule Donor Validation Visits
- Questions & Phrases for Donor Visits
MODULE 5: Involving, Engaging, and Deepening Relationships
Highlights:
- Identifying Your Organizational Needs & Opportunities
- Deepening Relationships with Donors
- Creating a Cultivation Plan
MODULE 6: Inviting Donors to Invest
Highlights:
- How You Know You are Ready to Make an Ask
- The 10 Steps When Making an Ask
- 16 Essentials in Preparation of Donor Ask Visits
MODULE 7: Stewarding Donors: It's How You Make Them Feel
Highlights:
- 4 Most Critical Strategies in Stewardship
- The Stewardship Plan & Matrix
BONUS 1
Workbook: Your Guide to Creating Clear and Compelling Messages
Before you begin any fundraising, especially major gifts, you must craft clear and compelling messages, for both speaking or writing. Whether your nonprofit’s name reflects who you are or not, there are four aspects to incorporate in each message. You want to draw donors in to help solve the problem/address need and help make a difference. This guide walks you through the process to craft a clear and compelling message.
BONUS 2
Workbook: Step-by-Step Guide to Engage Board Members in the Donor Giving Path
After you complete the course, you will have a board workbook that aligns with this course material. Use it at a board retreat or in segments at board meetings to educate and engage your board in the donor giving journey. It will guide you through the phases of the donor giving path you will have just covered in this course and also why people give and attributes of effective board leadership.
BONUS 3
Private Members Only Facebook Group & Weekly Live Q&A Sessions
Highlights:
- Quickly troubleshoot any little (or big) challenge you encounter so you don't feel alone.
- Get feedback on plans and processes before they are implemented to increase success.
- Form valuable connections that lead to career opportunities or guidance in growth.
- Every week, for seven weeks, Nancy will be hopping into our private Facebook Group for a live video Q&A session for you to ask questions and get clear on any challenges from the previous week’s material.
Every session is recorded so you can watch at your convenience.
The Ultimate Guarantee
The Ultimate Guide to Major Gift Fundraising is a foundational, step-by-step, implementation program for development directors and fundraisers who are ready and committed to launching or revamping their major gift fundraising.
Now here's the kicker,
By the end of 21 days, you'll have access to bonuses as well as completed three modules.
Meaning, you'll learn why people give, learn the donor giving path, and identify your ideal major donors.
If you don't feel totally confident and motivated to rethink major gift fundraising (and your ability to launch and implement it like you want), simply contact us, show us you've put in the work, and we'll refund your investment. Full details here.
Frequently Asked Questions
What people asked before signing up for Your Ultimate Guide to Major Gift Fundraising. (Click the question to view the answers!)
For things that are important to you, you will find the time. And mastering major gift fundraising is important.
You will spend approximately 15 minutes to watch the recorded videos each week. The videos are short and average about 5 minutes each.
Scripts and audios from the video recordings are provided as an alternative way to digest the information. There are 14 exercises for you to complete in the entire course. Each one builds on the other. It is very important that you complete the exercises to get the most from this course and get you the fundraising results you desire!
You could spend up to 4 hours each week implementing what you learn.
The time you spend in the course is to be transitioned to the time you spend securing major gifts. Make the process a part of your culture.
Carve out the time. Pause and sharpen your skills.
This course is for beginner and seasoned nonprofit leaders alike at small- to medium-sized nonprofits. It is for part-time or full-time staff as well as Board members and other volunteers.
Whatever your position, you are committed to learning the foundation of securing major gifts.
This is 1) for those who are overwhelmed and struggling with their current fundraising system and 2) those who want to learn a proven system from the start.
You can’t afford not to take this course!
This course is an investment in your skills as a development director or fundraiser so you can advance your career and the mission of your organization.
If you receive one major gift from implementing this process and these strategies, the course pays for itself!
Conferences are of great value, but the conference fees and travel costs have skyrocketed. I walk along beside you in this step-by-step implementation process. You don’t get this foundational training at a conference or anywhere else.
This course is priced for small nonprofits with limited budgets.
If your organization does not pay for professional development, you must invest in yourself. Investing in yourself is the fastest way to advance your career.
This course is the best ROI you will ever find!
This course is for you! The first step in this course is to identify your ideal major donors. I guide you in creating a Top 100 Prospect List. This working list is very important.
I take you through a step-by-step process in major gift fundraising in which you will be implementing as we go along. The course is set up so you can take action immediately, as soon as you complete a module. I will (virtually!) hold your hand in the process.
You build on each step as we go along. You will learn about inspiring donors of your great work, discovering your donors’ passions, engaging your donors in meaningful way, inviting them to invest, and then making them feel good about their investment so they will stick around and give more.
The course officially starts on Monday, October 14th. Early that morning and each Monday following for a total of seven weeks, you will receive access to new material. The course is set up in seven modules and designed in a step by step fashion. Each lesson builds upon the other.
Several bonuses are available when you register. One is available at the completion of the course. These bonuses are critical to your fundraising success.
The material is offered in audio and video format. You can download the templates, samples, and script to have forever. You will have online access to this platform for one year.
The Ultimate Guide to Major Gift Fundraising is a foundational, step-by-step, implementation program for nonprofit leaders who are ready and committed to learning or receiving a refresher on major gift fundraising.
By the end of 21 days, you'll have access to bonuses as well as completed three modules.
Meaning, you'll learn why people give, learn the donor giving path, and identify your ideal major donors.
If you don't feel totally confident and motivated to learn about major gift fundraising (and your ability to launch and implement it like you want), simply contact us, show us you've put in the work, and we'll refund your investment.
Of course!
When you enroll, you’ll receive access to: The FULL Your Ultimate Guide to Major Gift Fundraising Program with access to all seven modules, templates, samples, worksheets, and other tools you need to raise more money with confidence and ease.
The course is delivered in seven weeks by video and audio. If you prefer, you can digest the material by reading the script or using it to follow along.
You also receive a number of highly valuable bonuses:
Bonus #1: Your Guide to Creating Clear and Compelling Messages
Before you begin any fundraising, especially major gifts, you must craft clear and compelling messages, for both speaking or writing. Whether your nonprofit’s name reflects who you are or not, there are four aspects to incorporate in each message. You want to draw donors in to help solve the problem/address need and help make a difference. This guide walks you through the process to craft a clear and compelling message.
Bonus #2: Workbook: Step-by-Step Guide to Engage Board Members in the Donor Giving Path
After you complete the course, you will have a board workbook that aligns with this course material. Use it at a board retreat or in segments at board meetings to educate and engage your board in the donor giving journey. It will guide you through not only the phases of the donor giving path you will have just covered in this course but also why people give and attributes of effective board leadership.
Bonus #3: Private, Members Only Facebook Group for 7 weeks of Community & Accountability. This will be a highly focused group of nonprofit leaders, like you, who will provide support to every obstacle you have in your major gift fundraising journey.
Weekly Live Q&A Sessions with Nancy for Troubleshooting & Clarity. This will be your favorite bonuses to make sure you’re staying on track and generating momentum throughout the ENTIRE Program.
Your Ultimate Guide to Major Gift Fundraising is PERFECT for you if…
- You are tired of scrambling to meet budget, and you are committed to doing something different so you can raise more money for your organization.
- You know that major gift fundraising is your next big “must” move for your organization, one that allows you to impact more lives or transform your community. You just need guidance on how to get a system in place to make things happen.
- You are tired of reading announcements of other nonprofits raising significant dollars while you struggle to meet operational needs or launch new, desperately needed programs. You want to avoid costly mistakes when it comes to major gift fundraising.
- You enjoy learning at your own pace, through on-demand offerings, and at times convenient for you. You are ready to roll up your sleeves and do the work. In fact, you're excited knowing that every action you take brings you one step closer to raising more money.
- You are ready to zero in and focus FULLY on learning major gifts fundraising over the next seven weeks. You like the idea of having a roadmap, a step-by-step approach to implementing as you go.
- You have a gap in your experience and you feel you need a basic understanding of how to raise money through major gifts.
- You are new to fundraising and want to make sure you learn the basics in the way that you connect with people as human beings and not approach them as money machines.
- You have the passion for what you do but you are not confident, comfortable, and as knowledgeable about major gift fundraising as you know you could be.
If you said YES to at least 3 of the above, I can’t wait to meet you inside Your Ultimate Guide to Major Gift Fundraising!
Watch a REPLAY of My Masterclass
You JUST MISSED my masterclass and my Fast-Action Bonus! This was available until the 20th of June. No worries, you still have access to my masterclass: The 4 Behind-the-Scene Secrets to Mastering Major Gifts Fundraising.
Are you Ready to Advance Your Career and Raise More Money?
Introducing
Your Ultimate Guide to Major Gift Fundraising.
Registration opens on September 25, 2019.
Remove the overwhelm, focus on what brings results, and raise more money!
Start with your FREE Major Gift Fundraising Plan TEMPLATE. You also receive weekly insights direct to your inbox.
